About Us

Welcome to Appleberry Consulting, a leading private limited company based in Malaysia (Registration No. 1058953-U). Our team of seasoned professionals brings together a wealth of expertise and experience in various specialized fields.

At Appleberry Consulting, we take pride in our core values of excellence, integrity, and client-centricity. We strive to be your trusted partner, offering a wide range of consulting services tailored to meet your unique business needs. Our mission is to empower organizations like yours to navigate challenges, unlock growth opportunities, and achieve sustainable success.

Our Mission

At Appleberry Consulting, our mission is to be your trusted advisor and catalyst for growth. We are dedicated to helping organizations like yours overcome obstacles, optimize operations, and unlock their true potential. By providing innovative solutions, valuable insights, and unparalleled support, we aim to empower you to achieve sustainable success in today’s dynamic business landscape.

Our Core Value

Excellence: We are committed to delivering services of the highest quality. Our team is driven by a passion for excellence, constantly seeking to exceed expectations and achieve outstanding results for our clients.

Integrity: We uphold the highest ethical standards in all our engagements. Trust and transparency are at the heart of our operations, ensuring that our clients receive honest and reliable advice.

Client-Centricity: Our clients are at the center of everything we do. We listen attentively, understand your unique challenges, and tailor our services to meet your specific needs. Your success is our ultimate goal.

Our Expertise

Assurances Services

Our financial audit services provide organizations with a comprehensive and reliable assessment of their financial statements and internal controls. With a team of skilled auditors, we meticulously review financial records, transactions, and processes to ensure accuracy, compliance, and transparency.

Our operational audit services are designed to help organizations optimize their operational efficiency and effectiveness. We conduct a systematic evaluation of various operational areas, processes, and controls to identify areas of improvement and enhance overall performance.

Our IT system audit services offer a comprehensive assessment of an organization’s information technology infrastructure, systems, and processes. We specialize in evaluating the effectiveness, reliability, and security of IT systems to identify vulnerabilities, risks, and opportunities for improvement.

Our ISO and compliance audit services assist organizations in ensuring adherence to international standards and regulatory requirements. We specialize in evaluating compliance with ISO standards, industry-specific regulations, and internal policies.

Our special reviews service offers organizations a focused and in-depth analysis of specific areas or concerns. We understand that certain circumstances require a specialized approach beyond standard audits or assessments.

Our fraud investigation services are designed to help organizations uncover and address instances of fraudulent activities. We understand that fraud can have serious consequences on businesses, both financially and reputationally.

Our cross-functional audit services provide organizations with a comprehensive evaluation of their business processes and interactions across different functional areas. We understand that effective collaboration and integration between departments are crucial for achieving operational efficiency and driving business success.

Consultancy Services

Our experienced consultants work closely with your team to assess your current processes, identify gaps, and develop a customized plan for ISO compliance. We guide you through every step of the implementation process, from documentation and training to audits and certification, ensuring that your organization meets international standards and improves overall performance.

Our consultancy services include a meticulous review of your policies and procedures to ensure they align with your business goals, comply with relevant regulations, and promote best practices. Our consultants assess the clarity, effectiveness, and adherence of your policies and procedures, offering recommendations for refinement and updates. By strengthening your policies and procedures, you establish a robust governance framework that fosters transparency, accountability, and risk mitigation.

Enterprise Risk Management (ERM) is crucial for identifying and managing risks that can impact your organization’s objectives. Our consultants facilitate the implementation of an effective ERM framework, enabling you to proactively identify, assess, and mitigate risks. We work closely with your team to develop risk management strategies, establish risk appetite and tolerance levels, and integrate risk management into your decision-making processes. Our ERM facilitation services help you navigate uncertainties, seize opportunities, and achieve sustainable growth.

Ethical practices are the foundation of a reputable and successful organization. Our consultancy services assist in developing and implementing comprehensive business ethics programs tailored to your organization’s values and industry standards. We work with you to define ethical guidelines, establish codes of conduct, and design training programs to promote ethical behavior across all levels of your organization. By cultivating a culture of integrity and ethical decision-making, you build trust with stakeholders and safeguard your organization’s reputation.

We offer specialized training programs designed to enhance your team’s knowledge and skills in auditing, internal controls (COSO, COBIT), and ERM. Our training sessions are conducted by industry experts who provide practical insights, best practices, and case studies to facilitate effective learning. By empowering your team with the necessary expertise, you strengthen your organization’s internal capabilities, improve risk management, and drive continuous improvement.

Learn more about our services

We invite you to embark on a transformative journey with Appleberry Consulting. Let us be your partner in driving growth, mitigating risks, and shaping a prosperous future for your organization. Contact us today to explore how we can collaborate to take your business to new heights.

Our Team

Ahmad Firdaus Bin Ismail

Managing Director / Project Director

Currently as Managing Director at Appleberry Consulting based in Malaysia, with more than 30 years of professional experience in the area of Enterprise Risk Management, Internal Auditing, Consultancy, Business Process Improvement, Finance and Accounting.

Worked 20 years as Internal Audit Consultant in Malaysia and Saudi Arabia, and as Chief Internal Auditor in few companies.

As Audit Committee member for several companies in Malaysia and KSA, held various managerial positions and as Board member at major companies in Malaysia


  • Certified Internal Auditor (CIA), USA

  • BSBA (Accounting), USA

  • Masters of Business Administration (MBA), USA

  • Chartered Malaysian Institute of Internal Auditor (CMIIA)

  • Licensed Company Secretary issued by Commission of Companies Malaysia

Dr. Mohamad Fauzan Noordin

Expert IT Trainer & Senior IT Auditor

Dean, Centre for Postgraduate Studies, International Islamic University Malaysia, 2012 – 2013.

Dean, Office of Corporate Strategy & Quality Assurance, International Islamic University Malaysia, 2011-2012.

Establish and First Head of Quality Assurance Unit for College of Computer Science, Jazan University, KSA 2010-2011.

University Committee for ABET (Accreditation Board for Engineering & Technology), University of Bahrain, Kingdom of Bahrain, Visiting Scholar. 2004 – 2005

Principal IT Auditor at Obeikan Investment Group, Riyadh KSA, 2013/2016 and at SAMI Riyadh, 2019/2020.

Education & Certificate 

  • PhD University of Wales, Wales, United Kingdom.

    MBA Central Missouri State University, Missouri, USA.

    BS in Computer Science, University of Missouri – Kansas City, Missouri, USA.

    Certified ISO Lead Auditor, QMS, Auditing Management System, Leading MS Audit Teams.


  • Gold Award Malaysian Technology Exhibition 2016

    Gold Award INNOPA International 2016

Zakaria Mohammed

Senior Financial Consultant

30 years of experience in Audit, Accounting, Finance and Banking industry. Worked with Ernst and Young (EY), banking and corporate sectors, specializing in special audit and risk management, financial management, portfolio and investment analysis, at local and international levels.


  • MBA in Finance, University of New Haven, USA

  • BS in Finance, Syracuse University, New York, USA

Muzafek Yusoff

Senior Legal Consultant

He has accumulated his experiences in the field of corporate laws for more than 35 since completed his Law Degree and chambering in 1987.

Over the years of his career, he worked with a Legal firm, Messrs. Aziz Hassan & Co. Kuala Lumpur, and entering into corporate world with Sapura Holdings Sdn Bhd (manufacturing and supplier of telecommunication equipment) as Legal Executive. He also practice law with Messrs. Amir Yussof & Zol, Kuala Lumpur specializing in corporate matters.

He works as Independent Legal consultant/adviser providing his expertise to start up companies ranging from construction, ICT, telecommunications, agriculture, financial services and oil and gas companies.


  • Advanced Diploma in Law, UiTM Malaysia

Hasnida Manan

Senior ISO & Quality Consultant

With an Electrical Engineering background, Hasnida started her career as a Product Engineer with leading American manufacturing Company based in Malaysia. She later joined the oil, and gas company and involved in EPCC projects and continued her work in the property & construction industry. Her working experience in Quality Improvement (tools such FMEA, Lean Manufacturing), and Environmental and Safety Management in manufacturing and engineering environment provides a strong foundation for her auditing skills in areas of quality, environment and safety.

Hasnida has an extensive experience in the establishment, implementation and maintenance of quality, environmental, safety and health management system (ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 and AS4801:2001). She has a good understanding of the requirements of the standards and has an excellent ability to foster relationships with clients and deliver a high level of auditing and professional services in Malaysia, Australia, and Singapore.


  • Sc of Electrical Engineering University of Hartford Connecticut USA


  • Lead Auditor/Assessor
  • ISO 9001 Quality
  • ISO 14001 Environmental
  • AS 4801 Safety
  • ISO 45001 Safety

Let's work together

We invite you to embark on a transformative journey with Appleberry Consulting. Let us be your partner in driving growth, mitigating risks, and shaping a prosperous future for your organization. Contact us today to explore how we can collaborate to take your business to new heights.